Kit & Co originates in West London and is a family-run business producing handcrafted wooden learning resources. The name has family connections and also works to suggest the multifunctional aspect of the learning tools produced.
I was commissioned to create the company brand.
The design for Kit and Co revolves around the products’ natural materials, learning at home and the open-ended learning opportunities that the products enable.
The natural colour palette celebrates the inspiring vitality of a new generation. This is coupled with a font that portrays a friendly and approachable product.