Chop’d is a chain of restaurants specialising in salads, soups, wraps and stews. They have 13 shops across the UK, 9 of which are based in central London.
A Chop’d restaurant is a busy and complex workplace, forever evolving and refreshing – therefore an on-call designer that could turn around a multitude of varied assets at short notice was necessary. These included campaign concept and design, animation, signage and packaging.
With many moving parts, effective management of the assets and workflow was paramount.