Big 5 Digital is a company that is building a community of publishers, agencies and technology providers, to foster the development of the partnerships which are essential for success in the digital industry throughout Africa and the Middle East.
I was commissioned to create a memorable ‘summit’ brand that would encapsulate the colour and vibrance of the Arica and ME region, but also recognise the parent company’s five iconic colours.
As the logo was to be used extensively throughout all of the company’s events and summit material, the brand identity had to stand out and be versatile enough to be used across many touch points.